Known for offering high-quality outdoor lifestyle products, Yeti is based in Austin, Texas. The company, which was established in 2006, manufactures and sells ice chests, soft coolers, vacuum-insulated stainless steel drinkware, and other accessories. The products are known for durability and performance.
Yeti is a publicly traded company, that trades on the New York Stock Exchange (NYSE) as YETI. In July 2016, the company filed with the Security and Exchange Commission to have an initial public offering and list stock on the NYSE using the YETI symbol. The company sought a valuation of $5 billion with hopes of raising $100 million, but the initial public offering was retracted in March 2018 because of market conditions.
The company makes quality products that are targeted toward niche markets of high-end fishing and hunting enthusiasts, beach-goers, outdoorsmen, and those who enjoy water sports and activities. They sell T-shirts and caps as well as coolers, tumblers, and ice chests that range in price significantly, with some products being priced upwards of $500.
Yeti products include the Tundra cooler series that range from 20 to 350 quarts. Two padlocks can be used on these coolers, which make them certified bear-resistant according to Interagency Grizzly Bear Committee. The Hopper series is a group of soft-sided coolers.
The Hondo Base Camp Chair, which retails for about $300, is built to last. YETI boasts that it is the most durable and comfortable outdoor furniture piece available for purchase. It is said to last for years.
The company’s drinkware products are marketed using the Rambler line, and sizes range from 10 to 36 ounces. The company also makes ice buckets, which are called YETI tanks. YETI products are available at more than 6,000 retailers, which include REI, Dicks Sporting Goods, Bass Pro, Cabelas, and West Marine.
Constant Increase in Earnings
YETI’s earnings have increased significantly during the last few years. In 2015, the company’s earnings totaled $14.2 million but they climbed to $72.2 million in 2016. The company’s sales were $147.7 million in 2015 but climbed significantly higher to $468.9 million in 2016.